[其れよりも ルーフを空けて欲しいのよ
星がこんなに ウソみたいね]
私はBTS(以下バンタン)のDynamiteからのファンです。(Armyさんでは無く、ファンです。また同時にアミ・ペンです。)
偶然見かけたパフォーマンスの光りの強さに非常に驚いて、すぐiTunesで楽曲を幾つか購入しました。
スターやスーパースターに成る人達は特殊な発光をするので、久しぶりに見る光りにとても驚きました。
K-POPもBOAちゃんやKARAは大好きだったのですが、それ以降は特に聴いてなかったので、今や世界ミュージック市場で1ジャンルを確立したK-POPの応援の仕方等何も知りませんでした。
Dynamiteの後、世界中の大期待を背負ってDropされたのがLife Goes Onで、コロナ真っ只中の世界でとても静謐な世界に突然巻き込まれた現在を歌っていました。
其の後、ButterがDropされるのですが、公開までのイベントに次ぐイベントにウィバースは静かな熱気が渦巻いており、私はバンタンのスタイリッシュなButterイメージフォトに大期待をし、固唾を呑んで何か分からない公開を見にログインして何か分からないまま(貴方は交流をして情報を集めたりしないんですか?)、Live配信らしいオフィシャルの映像をクリックしました。
それから1時間後、バターが時折湯気を立てて鉄板に溶けていく音がする中、イラストを見つめ、何の人間の声もサウンドも聴こえないまま、バター・・・で合ってるんだろうか? という何か分からないイラストを見ながら、今、動いたような・・・? と思いながら固唾を呑み続け、Armyさん達は何か仰っているのだろうか? とチラチラコミュニティを見るんですが、誰も何も言っておらず、・・・? と思って1時間後、バターが溶けてスル〜っと画面の外に消えて行き、私は多分BTSやBIGHITのスタッフさん達と仲良くなれるな、と無表情で立ち上がったのを昨日の事のように憶えています。
ペン ー Kエンターテインメントでファンの総称
アミ ー Armyさんとバンタンだけが呼び合うArmyさんの愛称
色々なK-POP用語は興味があれば検索して頂くととても丁寧にまとめてあります。
私は未だにきちんと記憶していません。すみません。
それでとても驚いたのはバンタンは兎に角インターネットを縦横無尽に理解し尽くしているということ。
そして新しくメディア・プラットフォームが公開されると、すぐにオフィシャルアカウントとメンバー全員分のアカウントを取得するのだ。ということです。
私が今でも大好きなバンタンのインターネットメディア・ステップ・エピソードは、Twitter(現X)を当然いち早くバンタンとメンバーは使い、Jinさんは普段御自身のアカウントをお持ちで、愛しのArmyさん達に素敵な言葉をTweetしてたのですが、ある年のバレンタインデーに突然BIGHIT MUSICのオフィシャルアカウントを勝手にジャックし、名乗りもせず、無駄にバレンタインとは無関係のTweetをしまくり、とうとうArmyさん達にバレてしまい、何も言わずに消えた。
という良く分からないエピソードが好きです。
[貴方は何時もこんな風だわ
私がとても良いなと思うのは、バンタンがインターネットメディアをすぐ理解し、すぐ使う、機敏さと判断力の適確さ、応用力の高さです。
これは恐らくバンタンやBig Hit MusicのBrain達が、いま自分の目の前にあるのは一体何かを深く理解しているからです。
その応用力が高ければ高い程、基礎理解力が深く、新しいメディアを手足として使う為に、目の前のメディアのしくみを理解し、データの動きを理解し、このモニターの向こう、オンライン越しに居る人間が一体何を此方に投げ返すのか、自分達は一体何を発信し、何を創り、どのような効果を狙うのか。
そのベクトル、軌道修正の仕方が、完全に頭に入っているため、韓国ではカカオ・トークと呼ばれるカカオは勿論、他のブログタイプのオフィシャルニュースサイトにオフィシャル領域を持ち、ファン・フィクションの動向をチェックし、プロならではのコラボレーション・HIP
HOPアプローチのMVを制作します。
韓国のファンダムは世界や日本のポップアイドルスターのファンダムと比べ、独自な特徴を持っているのをすぐ許可し、時間があれば自分達メンバーの言葉をテキストデータ用に用意し、YouTubeのアカウントをフル回転させ、MVの公開からバンタン専用の番組を週に一回公開し、オフィシャルYouTube内で、Big
Hit
Musicの個室から食事をするライブ配信をしたり、会社に或るメンバー達の音楽制作の個室からライブ配信をしたり、
ご自身達が共同生活をする巨大なマンションの個人の作業室からライブ配信をして、音楽に対する考え、ある時は愛しのArmyさん達に向けて心の内を語り、メンバーの誕生日にはセンイル・ケーキ(誕生日ケーキ)を乱入したメンバーが持ち込み、お誕生日の歌を歌い、ご本人の誕生日のお祈りを嬉しそうに見守り、コンサートツアーに行けば、滞在先のホテルのメニューを頼んでグルメ配信をし(Jinさんは日本の洋食風カレーがあまり好きではありませんでした)、
突然ワインを用意して私の住む街の一流ホテルの一室から、やっと此処に泊まれたと、熱い気持ちをネットワークの向こうのArmyさんと静かに美しく時間を共有していました。
当時インターネット上に色々なミュージシャンやアクターのオフィシャルアカウントは在ったのですが、何処もどう使って良いか誰にも分からず、ただ公式ニュースと事務所側が用意した写真が少しあるだけで、更新も月に一回あれば多い方でした。
その頃の世界中の価値観は、インターネットメディアは何時もNOT
Officialであり、日本のインターネット社会では、テレビや雑誌でミュージシャンや俳優がインターネットを見ていると言うのを自ら遠慮していたし、インターネットをやっていると発言したミュージシャンは私が知る範囲では、GLAYのメンバーだけで、彼は自らのスタイルをスプーキーと位置付けた演出として言っているようにも見えていました。
一般人社会でもインターネットをやっていると発言すると、奇異な目で見られていました。
会社ではMicrosoftのOfficeシリーズが勝手に入っていて、イルカがヘルプに答えているのにも関わらずに。
私の住む街では、パソコンが乗っているデスクと、乗っていないデスクがまだ存在しており、何故か知りませんが、一生懸命本を自費で購入して家に帰って猛自習に明け暮れている人々をそうでない人達は一方的に憎んでいました。
フォトショップを持っていると言うと驚きと同時に非常に憎まれ、何か分からない情報通気取りの人は、ねえ今度家のフォトショップ持ってきてここのパソコンに入れさせてよ、と気軽に話しかけ、心の中で非常に眉をしかめながら、「そんな事をするとコチラの手が後ろに回りますよ(てめぇフォトショップ何万すると思ってんだ!)、出来ませんよ。HAHAHAHA」と苦々しい記憶を持たされる事も多かったです。
私が住む国は以前大きな災害に見舞われ、それは首都も含まれていました。
そして止む負えない事とはいえ、その強いショックから、災害が起こる数十年前に、インターネットを世界中の誰も理解出来ていなかった状況の残像が未だ残っているようです。
2026年の私はネットワークのこちらに広がる、昨日は洋食のカレーライスを作った部屋で、何故メイン・メディアの人々はいつ迄経っても、インターネットを理解出来ていないのだろう? と首を傾げています。
Sampling from Fade Out.
Voice Kyoko Koizumi.All truck Haruo Chikada.
Type change Enamel
"空けて" Quote "開けて" / "嘘" Quote "ウソ"
BTSは韓国料理を食べる 1
2026年のインターネットメディア Vol.2
20260820 07:56 文章を直しました。
I’ve been a fan of BTS (hereinafter referred to as “BANGTANG”) ever since their song “Dynamite.” (I’m not an “Army,” just a fan. I’m also an ARMY and a Pen.)
I was so amazed by the intensity of the lights in a performance I happened to catch that I immediately bought a few of their songs on iTunes.
People who become stars or superstars seem to give off a special kind of glow, so I was really taken aback by that light—it had been a long time since I’d seen anything like it.
I used to love K-pop artists like BOA and KARA, but I hadn’t really listened to it since then, so I didn’t know anything about how to support K-pop, which has now established itself as a genre in the global music market.
Following “Dynamite,” “Life Goes On” was released amid huge global anticipation. It sang about how we’ve suddenly been swept into a very serene world in the midst of the COVID-19 pandemic.
After that, “Butter” was released. In the lead-up to its release, with one event after another, a quiet excitement was swirling among Weverse users. I had high hopes for BANGTANG’s stylish “Butter” concept photos, so I logged in with bated breath to watch the release—not really knowing what to expect (don’t you usually interact with fans to gather information?)—and clicked on what appeared to be an official live stream.
An hour later, amid the sound of “Butter” occasionally steaming as it melted onto a hot plate, I stared at the illustration. With no human voices or sounds to be heard, I looked at this confusing image—is this really “Butter”...?—and kept holding my breath, thinking, “Did that just move...?” I kept glancing at the community, wondering, “Are the ARMYs saying anything?” I kept glancing at the community, but no one was saying anything, so I thought, “...?” An hour later, the butter melted and slid right off the screen, and I remember as if it were yesterday standing up with a blank expression, thinking, “I’ll probably be able to get along well with the BANGTANG and BIGHIT staff.”
Fan — The collective term for fans at K Entertainment
Amy — A nickname for “Army” used exclusively by BANGTANG.
I was so amazed by the intensity of the lights in a performance I happened to catch that I immediately bought a few of their songs on iTunes.
People who become stars or superstars seem to give off a special kind of glow, so I was really taken aback by that light—it had been a long time since I’d seen anything like it.
I used to love K-pop artists like BOA and KARA, but I hadn’t really listened to it since then, so I didn’t know anything about how to support K-pop, which has now established itself as a genre in the global music market.
Following “Dynamite,” “Life Goes On” was released amid huge global anticipation. It sang about how we’ve suddenly been swept into a very serene world in the midst of the COVID-19 pandemic.
After that, “Butter” was released. In the lead-up to its release, with one event after another, a quiet excitement was swirling among Weverse users. I had high hopes for BANGTANG’s stylish “Butter” concept photos, so I logged in with bated breath to watch the release—not really knowing what to expect (don’t you usually interact with fans to gather information?)—and clicked on what appeared to be an official live stream.
An hour later, amid the sound of “Butter” occasionally steaming as it melted onto a hot plate, I stared at the illustration. With no human voices or sounds to be heard, I looked at this confusing image—is this really “Butter”...?—and kept holding my breath, thinking, “Did that just move...?” I kept glancing at the community, wondering, “Are the ARMYs saying anything?” I kept glancing at the community, but no one was saying anything, so I thought, “...?” An hour later, the butter melted and slid right off the screen, and I remember as if it were yesterday standing up with a blank expression, thinking, “I’ll probably be able to get along well with the BANGTANG and BIGHIT staff.”
Fan — The collective term for fans at K Entertainment
Amy — A nickname for “Army” used exclusively by BANGTANG.
[Please turn up the FM volume a bit.]
If you’re interested in various K-pop terms, you can search for them—they’re summarized very thoroughly online.
I still haven’t quite memorized them myself. Sorry about that.
What really surprised me was that BANGTANG, above all else, has a thorough and comprehensive understanding of the internet.
And whenever a new media platform is launched, they immediately set up an official account as well as individual accounts for every member.
One of my all-time favorite BANGTANG internet media moments— episode I still love is this: BTS and the members were, of course, among the first to use Twitter (now X). Jin usually had his own account and would tweet lovely messages to his beloved ARMYs, but one Valentine’s Day, he suddenly took over the official BIGHIT MUSIC account without permission, didn’t identify himself, and posted a bunch of tweets that had absolutely nothing to do with Valentine’s Day. Eventually, the ARMYs caught on, and he disappeared without saying a word.
I still haven’t quite memorized them myself. Sorry about that.
What really surprised me was that BANGTANG, above all else, has a thorough and comprehensive understanding of the internet.
And whenever a new media platform is launched, they immediately set up an official account as well as individual accounts for every member.
One of my all-time favorite BANGTANG internet media moments— episode I still love is this: BTS and the members were, of course, among the first to use Twitter (now X). Jin usually had his own account and would tweet lovely messages to his beloved ARMYs, but one Valentine’s Day, he suddenly took over the official BIGHIT MUSIC account without permission, didn’t identify himself, and posted a bunch of tweets that had absolutely nothing to do with Valentine’s Day. Eventually, the ARMYs caught on, and he disappeared without saying a word.
I really like this rather baffling story.
[You're always like this.
Selfish, strong, and a little sneaky.]
Selfish, strong, and a little sneaky.]
What I really admire is BANGTANG’s agility, sound judgment, and high level of adaptability—their ability to quickly grasp and immediately utilize internet media.
This is likely because the brains behind BANGTANGand Big Hit Music have a deep understanding of exactly what lies before them right now.
The greater their adaptability, the deeper their foundational understanding. To use new media as an extension of themselves, they understand the mechanisms of the media at hand, analyze data trends, and consider what the people on the other side of the screen—beyond the online divide—will respond with, as well as what they themselves should communicate, what they should create, and what effects they aim to achieve.
Because they have a complete grasp of these vectors and how to adjust their course, they maintain an official presence not only on Kakao—known in Korea as KakaoTalk—but also on other blog-style official news sites; they monitor trends in fan fiction; and they produce music videos featuring professional-level collaborations and a hip-hop approach.
This is likely because the brains behind BANGTANGand Big Hit Music have a deep understanding of exactly what lies before them right now.
The greater their adaptability, the deeper their foundational understanding. To use new media as an extension of themselves, they understand the mechanisms of the media at hand, analyze data trends, and consider what the people on the other side of the screen—beyond the online divide—will respond with, as well as what they themselves should communicate, what they should create, and what effects they aim to achieve.
Because they have a complete grasp of these vectors and how to adjust their course, they maintain an official presence not only on Kakao—known in Korea as KakaoTalk—but also on other blog-style official news sites; they monitor trends in fan fiction; and they produce music videos featuring professional-level collaborations and a hip-hop approach.
It’s immediately apparent that the Korean fandom has unique characteristics compared to fandoms of pop idol stars around the world or in Japan. Whenever they have time, they transcribe their members’ words into text, keep their YouTube accounts running at full speed, release a BANGTANG - exclusive show once a week starting from the music video’s release, and host live streams on the official YouTube channel—whether it’s eating meals in a private room at Big Hit Music or broadcasting live from the members’ music production studios at the company.
and even from private studios within the massive apartment complex where they live together. They share their thoughts on music and, at times, open up about their feelings to their beloved ARMY. On members’ birthdays, other members burst in with a “senil” cake (birthday cake), sing “Happy Birthday,” and joyfully watch as the birthday member makes a birthday wish. When they go on concert tours, they order dishes from the hotel menu to host food-themed livestreams (Jin wasn’t particularly fond of Japanese-style Western curry),
or suddenly pulling out a bottle of wine in a room at a top-tier hotel in my city, saying, “I’ve finally been able to stay here,” and quietly and beautifully sharing that heartfelt moment with the Army on the other side of the screen.
and even from private studios within the massive apartment complex where they live together. They share their thoughts on music and, at times, open up about their feelings to their beloved ARMY. On members’ birthdays, other members burst in with a “senil” cake (birthday cake), sing “Happy Birthday,” and joyfully watch as the birthday member makes a birthday wish. When they go on concert tours, they order dishes from the hotel menu to host food-themed livestreams (Jin wasn’t particularly fond of Japanese-style Western curry),
or suddenly pulling out a bottle of wine in a room at a top-tier hotel in my city, saying, “I’ve finally been able to stay here,” and quietly and beautifully sharing that heartfelt moment with the Army on the other side of the screen.
[Then, Open sunroof.
So many stars. looks Falsity.]
Back then, the prevailing view worldwide was that internet media was always “unofficial.” In Japan’s online community, musicians and actors were generally reluctant to admit on TV or in magazines that they used the internet. As far as I know, the only musicians who openly stated they used the internet were the members of GLAY, though it seemed to me they were saying this as part of a performance to position their style as “spooky.”
Even among the general public, if you said you used the internet, people would look at you strangely.
At work, Microsoft Office was pre-installed on our computers—even though the help screen featured a dolphin answering questions.
In the town where I lived, there was still a clear divide between desks with computers and those without. For some reason, people who didn’t have computers harbored a one-sided hatred toward those who spent their own money buying books and went home to study furiously.
If I mentioned that I owned Photoshop, people would be surprised and, at the same time, really resent me. Some self-proclaimed “tech-savvy” types would casually ask, “Hey, next time, bring your Photoshop from home and let me install it on this computer here,” while I’d inwardly frown and think, “If you do that, I’ll have to turn the tables on you (how much do you think Photoshop costs, you jerk?!), so no way. HAHAHAHA”—leaving me with many bitter memories.
The country where I live was once struck by a major disaster, one that even affected the capital.
And while it was unavoidable, it seems that the afterimage of a time—decades before the disaster—when no one in the world understood the internet still lingers due to the intense shock of that event.
In the year 2026, I’m sitting on this side of the network—in the same room where I made Western-style curry rice yesterday—wondering, “Why is it that people in the mainstream media still don’t understand the internet, no matter how much time passes?”
Sampling from Fade Out.
Voice Kyoko Koizumi.All truck Haruo Chikada.
Type change Enamel
BTS are eating living Korean food 1
Internet Media of 2026 Vol.2
Translated with DeepL.com (free version)

























